QA Graphics Helps Maid-Rite Go Digital People
Franchise locations of Maid-Rite restaurants will feature digital menu boards created by Ankeny, Iowa-based QA Graphics.
Maid-Rite looked to QA Graphics to create a menu board prototype to replace their current static signage. They have installed a pilot of the digital menu board at a Maid-Rite store in West Des Moines, Iowa. Displayed on an NEC 55” commercial LCD above the register, it features menu items and pricing.
“We loved the idea of having a sleek menu board that is easier for customers to read and looks very modern,” said Bradley Burt, Maid-Rite President & CEO. “It also has great functional use for us as a franchise. As we change menu items, calorie counts change, etc., we are able to easily send the information out to all franchisees without printing new menu boards. Not only is this much more convenient, but it is also environmentally friendly.”