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Daily Field Reports (i)
Best Buy Gets Fashion Savvy

Best Buy Gets Fashion Savvy October 30, 2014

Best Buy is giving electronics a makeover by introducing a series of exclusive tech accessory lines from top fashion designers. The first of the collaborations rolled out Sept. 7 and spanned…

Hannaford Keeps Boosting Dove's 'Self-Esteem' October 29, 2014

Unilever's Dove partnered with Delhaize America's Hannaford for the second time this year on a sweepstakes activating the brand's "Self-Esteem Project" platform.…

Walgreens Integrates Western Union’s Services October 28, 2014

Walgreens began offering Western Union’s money transfer services in September via the retailer’s in-store photo kiosks. Utilizing the Walgreens Balance Financial platform, which…

Kroger, Mars Stay on the Same Football Team October 27, 2014

Kroger partnered with Mars Inc. for a company-wide "Kick Off to Savings" instant-win game for a second year, a rare move for a retailer that typically eschews annualized collaborative activity…

Unilever Helps Target 'Level-Up' October 24, 2014

Target is leveraging Unilever’s National Collegiate Athletic Association sponsorship through an overlay to the manufacturer’s national “Take Pride in Your Pregame” program. An…

Breaking News: Walmart Unveils New Shopper Marketing Framework October 23, 2014

Walmart’s Andy Murray unveiled today how the retailer is becoming focused and structured in its approach to shopper marketing and announced it will be reaching out to its supplier partners to…

Disney Princesses Move to Meijer's Castle October 23, 2014

After two years of running a "National Princess Week" promotion at Target, Walt Disney Co. this year instead partnered with channel rival Meijer for a "Disney Princess Month" campaign…

Fanta Spends Halloween with Family Dollar October 22, 2014

Family Dollar is partnering with Coca-Cola Co.'s Fanta for an exclusive Halloween sweepstakes. Open to members of the manufacturer's national "My Coke Rewards" loyalty program,…

From the Glossary (i)


The ability of consumers to remember information about a brand, ad or promotion to which they were exposed. "Unaided awareness" refers to the ability to recall without assistance; "aided awareness" re...

Effie 2014
Recent Updates (i)

Walmart Beauty 'Halloween Looks' Insert

October 20, 2014 Walmart Beauty 'Halloween Looks' Insert

Walmart ran a standalone insert through Valassis Inc.'s RedPlum direct-mail program the week of Oct. 12 to tout its beauty offering. The front-cover of the six-page insert spotlighted products needed for "Intense Halloween Looks" such as "Cleaopatra eyes" (requiring items from the flagship brands of Revlon Inc. and L'Oreal USA) and "Perfect Red Lips" (Unilever's Q-tips and Revlon).

J&J 'Healthy Essentials' FSIs

October 5, 2014 J&J 'Healthy Essentials' FSIs

Johnson & Johnson ran a multi-page "Healthy Essentials" FSI event on Oct. 5 touting its support of military families through the United Service Organizations. The event instructed consumers who purchase two or more participating products between Oct. 5 and Nov. 21 to submit their receipts via text to trigger a donation (up to $100,000) to the nonprofit. It delivered some $19 in coupons for participating brands such as Motrin and Tylenol, and directed consumers online for another $36 in savings.

Target 'Brands You Trust' FSIs

October 5, 2014 Target 'Brands You Trust' FSIs

Target ran a multi-page FSI event on Oct. 5 that delivered a coupon for a free $10 store gift card with purchase of $40 worth of household and personal care brands from Unilever, Sun Products, Kimberly-Clark and Energizer Holdings. One of the pages contained a shopping list of eligible products. The event also directed consumers to to redeem the offer online through a customized shop.

Walgreens 'Seniors Day' FSIs

October 5, 2014 Walgreens 'Seniors Day' FSIs

Walgreens ran a multi-page FSI event on Oct. 5 to highlight "Seniors Day" on Oct. 7, promising 20% off select products for Balance Rewards loyalty cardholders that are at least 55 years old or AARP members.

A Message from the Institute

Final Effie Deadline is November 3!

Don't miss your last chance to enter the annual Shopper Marketing Effie Awards competition! Enter today!

Next I-Seminar

Bullseye: Developing Merchandising Solutions that Activate Your Key Shopper Segments November 13, 1:00 pm Central

I-Seminar Series

Learn from case studies that demonstrate the "how to" and benefits of designing displays with target shoppers in mind.

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