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Daily Field Reports (i)
Unilever Helps Target 'Level-Up'

Unilever Helps Target 'Level-Up' October 24, 2014

Target is leveraging Unilever’s National Collegiate Athletic Association sponsorship with an overlay to the manufacturer’s national “Take Pride in Your Pregame” program. An…

Breaking News: Walmart Unveils New Shopper Marketing Framework October 23, 2014

Walmart’s Andy Murray unveiled today how the retailer is becoming focused and structured in its approach to shopper marketing and announced it will be reaching out to its supplier partners to…

Disney Princesses Move to Meijer's Castle October 23, 2014

After two years of running a "National Princess Week" promotion at Target, Walt Disney Co. this year instead partnered with channel rival Meijer for a "Disney Princess Month" campaign…

Fanta Spends Halloween with Family Dollar October 22, 2014

Family Dollar is partnering with Coca-Cola Co.'s Fanta for an exclusive Halloween sweepstakes. Open to members of the manufacturer's national "My Coke Rewards" loyalty program,…

Walgreens Helps Axe Spread Peace October 21, 2014

Walgreens partnered with Unilever’s Axe for an overlay to the brand’s national cause marketing campaign in support of UK-based nonprofit Peace One Day. Unilever and its Axe Peace…

7-Eleven Puts e.l.f. on the Shelf October 20, 2014

7-Eleven recently added TPG Growth's e.l.f. cosmetics to its product assortment in an effort to appeal to female consumers. Available in some 3,000 7-Eleven stores, the line adds a variety…

CVS to Pay for Misleading Packaging October 17, 2014

CVS Health recently agreed to pay a $225,000 settlement to resolve a dispute with four California counties that alleged the company employed deceptive packaging tactics for some of its private-label…

Rite Aid Refocuses on Beauty October 16, 2014

Rite Aid has consolidated its recurring “Extravaganza” series of beauty promotions under one general, “Beauty Extravaganza” umbrella.…

From the Glossary (i)

Entertainment tie-in

The use of licensed imagery from popular film and television properties to gain additional exposure for and increased participation in a brand's consumer promotion. 

Effie 2014
Recent Updates (i)

Walmart Beauty 'Halloween Looks' Insert

October 20, 2014 Walmart Beauty 'Halloween Looks' Insert

Walmart ran a standalone insert through Valassis Inc.'s RedPlum direct-mail program the week of Oct. 12 to tout its beauty offering. The front-cover of the six-page insert spotlighted products needed for "Intense Halloween Looks" such as "Cleaopatra eyes" (requiring items from the flagship brands of Revlon Inc. and L'Oreal USA) and "Perfect Red Lips" (Unilever's Q-tips and Revlon).

J&J 'Healthy Essentials' FSIs

October 5, 2014 J&J 'Healthy Essentials' FSIs

Johnson & Johnson ran a multi-page "Healthy Essentials" FSI event on Oct. 5 touting its support of military families through the United Service Organizations. The event instructed consumers who purchase two or more participating products between Oct. 5 and Nov. 21 to submit their receipts via text to trigger a donation (up to $100,000) to the nonprofit. It delivered some $19 in coupons for participating brands such as Motrin and Tylenol, and directed consumers online for another $36 in savings.

Target 'Brands You Trust' FSIs

October 5, 2014 Target 'Brands You Trust' FSIs

Target ran a multi-page FSI event on Oct. 5 that delivered a coupon for a free $10 store gift card with purchase of $40 worth of household and personal care brands from Unilever, Sun Products, Kimberly-Clark and Energizer Holdings. One of the pages contained a shopping list of eligible products. The event also directed consumers to target.com/bigbrandbux to redeem the offer online through a customized target.com shop.

Walgreens 'Seniors Day' FSIs

October 5, 2014 Walgreens 'Seniors Day' FSIs

Walgreens ran a multi-page FSI event on Oct. 5 to highlight "Seniors Day" on Oct. 7, promising 20% off select products for Balance Rewards loyalty cardholders that are at least 55 years old or AARP members.

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