Search

  • Follow us:


Daily Field Reports (i)
Winn-Dixie Cooks Up Continuity

Winn-Dixie Cooks Up Continuity November 21, 2014

Bi-Lo Holdings' Winn-Dixie is running a continuity program with Jarden Consumer Solutions. The program gives loyalty cardholders one point for every $10 they spend between Nov. 5 and Jan.…

RadioShack Gets 'Weird' for the Holidays November 20, 2014

RadioShack is pulling out all the stops as it attempts to boost flagging sales during what will be a critical holiday season for the struggling consumer electronics chain. Most notably, the retailer…

P&G Keeps Walmart Pink November 19, 2014

Procter & Gamble again dominated "Breast Cancer Awareness Month" activity at Walmart this October. As it did last year, the mass merchant received an account-specific overlay…

Walgreens Sells Gum for the ADA November 18, 2014

Walgreens activated its "Way to Well Commitment" in support of the American Diabetes Association (ADA) in various ways during November, which the ADA dubs “American Diabetes Month.” The…

Kroger Offers a Private 'Taste' November 17, 2014

Kroger recently wrapped a company-wide "Great Taste Getaway" sweepstakes that spotlighted its Private Selection premium private label. Running through the brand's website (privateselection.com)…

Bi-Lo Gives 'Heroes' Plenty of Attention November 14, 2014

Bi-Lo Holdings' Bi-Lo and Winn-Dixie both devoted an eight-page in-store circular to Acosta Sales & Marketing's annual "Believe in Heroes" cause campaign.…

Sam's Club Speeds Up In-Store Pickup November 13, 2014

Sam's Club has revamped its in-store pickup program for online orders in advance of the holiday season, adding several capabilities that streamline the process. Formerly known as "Click…

CoverGirl’s Girls 'Can' at Walgreens November 12, 2014

Procter & Gamble’s CoverGirl activated its national “#GirlsCan” campaign at Walgreens this month through in-store, online and social media activity. Earlier this year,…

From the Glossary (i)

Price-impact format

A store whose marketing and merchandising strategies center on discount pricing of high-volume consumables. Food 4 Less and SaveRite are examples of price-impact stores.

Recent Updates (i)

Target 'Wish List' App

November 18, 2014 Target 'Wish List' App

Target launched a “Wish List” mobile application that lets children create and share lists with friends and family. Among other list-building tools, the app includes an augmented reality feature that lets them add items from the retailer’s kids catalog. (See Related Update below.) Parents must sign in with a target.com account.

The retailer is offering users 10% off a wish list during one day of their choosing before Nov. 26. The app launched Oct. 31.

Target Holiday Kids Catalog

November 12, 2014 Target Holiday Kids Catalog

Target's 60-page Holiday Kids Catalog highlights a parade of toys licensed from various entertainment properties as well as those from brands such as Samsung, Hallmark Cards' Crayola, Mattel Inc.'s Barbie and Fisher-Price, Razor USA's Razor, Hasbro Inc.'s Nerf and Woodman Labs' GoPro. A few pages are dedicated to exclusive products, and more of the SKUs are dispersed throughout the catalog and identified with an "only at Target" burst.

Meijer 'Tricks for Treats' Photo Contest

November 5, 2014 Meijer 'Tricks for Treats' Photo Contest

Meijer partnered with Mars Petcare and Avanti Press for a "Tricks for Treats" photo contest. The retailer's Facebook fans entered throughout October by submitting a photo of their pet in a Halloween costume.

Food Lion 'Believe in Heroes' Features

November 4, 2014 Food Lion 'Believe in Heroes' Features

Delhaize America's Food Lion dedicated multiple features in its Oct. 22 and 29 circulars to Acosta Sales & Marketing's annual "Believe in Heroes" cause campaign. Features showcased $1 Believe in Heroes bracelets and chip clips sold in select stores while spotlighting partnering brands including Clorox Co.'s Hidden Valley, Procter & Gamble's Duracell, General Mills' Pillsbury and Kellogg Co.'s Nutri-Grain, whose sales help support the nonprofit Wounded Warrior Project.

A Message from the Institute

Save the Dates for Shopper Summit!

The Institute's Shopper Marketing Summit will be held March 16-18, 2015, in Schaumburg, IL. The event also includes the Shopper Marketing Effie Awards celebration and the Hall of Fame induction ceremony.

Upcoming Institute Events

View full industry calendar »

↑ Top of page

© 2014 Path to Purchase Institute, Inc. All rights reserved. | Terms of Service | Privacy Policy